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September Plan

- *5th September* - Teachers day ( All cakes for 500 ) Offline / Teachers day ( All cakes for 555 ) Online

- *7th to 17th September* -2 for 200 ( any 6 pc pancake ) Offline - Ganesh Chaturthi Special

- *24th September -* Fortune Jar - New Product Launch

*Swiggy COCO*

A) COCO outlets

1. Ads

2.7 Lakh Ads (CPC + CBA)

FOC - 30% of total budget paid budget

 

2. Discount

20% up to 50 - 70:30

Flat 100 @ 499 70:30

Crazy Item @ 129 - Item List to be shared

Flat 150 @ 599 Only for event lead campaign

Pay day etc

B) COCO New Outlet - Aligned

1. Borivali New Outlet COCO (RID - 945535)

New User 30% upto 75 and Repeat User 20% upto 50

Flat 100 @ 399

Ads -5000 + 50% FOC From Monday 2nd Sept

*Swiggy FOFO* Agreed Outlets FOFO Regular Outlets

1. Discount Proposal

New User 20% upto 50/-

Repeat User 10% upto Rs.40/-

Sharing 70-30

2. Ads - Rs.8000/- + 4000 FOC (50%)

*Swiggy New outlets*

FOFO New Outlet - Aligned

1. Vapi (RID- 920819 ) and Baroda (RID-937220 )

New User 30% upto 75 and Repeat User 20% upto 50

Flat 100 @ 399

Sharing 70-30

Ads -5000 + 50% FOC

2. Nahar Chadivali (RID - 940543) - Aligned

20% upto 50 New user and Repeat User 10% upto 40

Ads -5000 + 50% FOC

*Zomato COCO*

10% flat off on Cakes Category.


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