September Plan
- *5th September* - Teachers day ( All cakes for 500 ) Offline / Teachers day ( All cakes for 555 ) Online
- *7th to 17th September* -2 for 200 ( any 6 pc pancake ) Offline - Ganesh Chaturthi Special
- *24th September -* Fortune Jar - New Product Launch
*Swiggy COCO*
A) COCO outlets
1. Ads
2.7 Lakh Ads (CPC + CBA)
FOC - 30% of total budget paid budget
2. Discount
20% up to 50 - 70:30
Flat 100 @ 499 70:30
Crazy Item @ 129 - Item List to be shared
Flat 150 @ 599 Only for event lead campaign
Pay day etc
B) COCO New Outlet - Aligned
1. Borivali New Outlet COCO (RID - 945535)
New User 30% upto 75 and Repeat User 20% upto 50
Flat 100 @ 399
Ads -5000 + 50% FOC From Monday 2nd Sept
*Swiggy FOFO* Agreed Outlets FOFO Regular Outlets
1. Discount Proposal
New User 20% upto 50/-
Repeat User 10% upto Rs.40/-
Sharing 70-30
2. Ads - Rs.8000/- + 4000 FOC (50%)
*Swiggy New outlets*
FOFO New Outlet - Aligned
1. Vapi (RID- 920819 ) and Baroda (RID-937220 )
New User 30% upto 75 and Repeat User 20% upto 50
Flat 100 @ 399
Sharing 70-30
Ads -5000 + 50% FOC
2. Nahar Chadivali (RID - 940543) - Aligned
20% upto 50 New user and Repeat User 10% upto 40
Ads -5000 + 50% FOC
*Zomato COCO*
10% flat off on Cakes Category.
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