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September Plan

- *5th September* - Teachers day ( All cakes for 500 ) Offline / Teachers day ( All cakes for 555 ) Online

- *7th to 17th September* -2 for 200 ( any 6 pc pancake ) Offline - Ganesh Chaturthi Special

- *24th September -* Fortune Jar - New Product Launch

*Swiggy COCO*

A) COCO outlets

1. Ads

2.7 Lakh Ads (CPC + CBA)

FOC - 30% of total budget paid budget

 

2. Discount

20% up to 50 - 70:30

Flat 100 @ 499 70:30

Crazy Item @ 129 - Item List to be shared

Flat 150 @ 599 Only for event lead campaign

Pay day etc

B) COCO New Outlet - Aligned

1. Borivali New Outlet COCO (RID - 945535)

New User 30% upto 75 and Repeat User 20% upto 50

Flat 100 @ 399

Ads -5000 + 50% FOC From Monday 2nd Sept

*Swiggy FOFO* Agreed Outlets FOFO Regular Outlets

1. Discount Proposal

New User 20% upto 50/-

Repeat User 10% upto Rs.40/-

Sharing 70-30

2. Ads - Rs.8000/- + 4000 FOC (50%)

*Swiggy New outlets*

FOFO New Outlet - Aligned

1. Vapi (RID- 920819 ) and Baroda (RID-937220 )

New User 30% upto 75 and Repeat User 20% upto 50

Flat 100 @ 399

Sharing 70-30

Ads -5000 + 50% FOC

2. Nahar Chadivali (RID - 940543) - Aligned

20% upto 50 New user and Repeat User 10% upto 40

Ads -5000 + 50% FOC

*Zomato COCO*

10% flat off on Cakes Category.


Task Manager a Mandatory process for all HOD's

Dear Team,

Request you all to kindly check and update your task manager daily. Please revert to all the concerns with timeliness for each task. If the task is taking longer then usual to close kindly revise the task closure timings and inform the same to the recipient. Incase you find System glitch or difficult to operate or understanding, please reach out to Vamshi for additional support. All HOD must participate twice a day to make it a success.

Onus of closure for COCO tickets is a responsibility of Nilesh currently who will coordinate through and through till completion of each task. Similarly ownership of closure for FOFO tickets is a responsibility of Priya. (period)

Additionally internal allotted task or forwarded task till completion is responsibility of  that department head. Having said that i expect a great responsibility and ownership from my fellow HOD's to make this ecosystem a complete success. This is the first step to ensure communication is passed and proactive calls are made.

Call me for any clarification or help required.

Regards,

Sarfaraz Shaikh.

 

 

 

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